Saturday, November 27, 2010
Costco v. Aldi
Interesting vid. Aldi is set to open in Rego Park in the beginning of 2011. Did I just say'in Rego Park?' I meant to say on the street , with easy access, just a few feet away from the elevators that bring you down to Costco's congested dungeon. Aldi's mission statement is clear;
At ALDI, our philosophy is also the foundation for our less-is-more approach to grocery retailing. Everything we do, from selecting suppliers to scouting locations to building and operating stores, facilitates savings substantial enough to impact your every-day living. (emphasis mine)
HMMMMMMMMMM, Sounds like another store we know. The differences?:
1. Aldi - NO membership fee
2. Aldi - Located on the street level. No need to fight through crowds at elevators and in hallways.
3. Aldi - Don't need to buy in bulk.
Costco is not well suited for its surrounding neighborhoods. In Queens, most reside in small apartments. Bulk items are not practical. And Costco cannot survive selling rotisserie chickens alone......
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Aldi is an iconic brand in Germany. The concept is quality at the lowest possible prices. Few name brands, no advertising, bring your own reusable bags or pay for paper bags,no sunday (so no overtime pay) no shelf-stocking, no cart collection (shoppers deposit a coin for access, then get it back when they return the cart). The quality of the products is quite high, despite being an unknown or house label. The Aldi foundation has owned Trader Joe's for years, and the concept is similar.
ReplyDeleteLet's not forget the additional cost of a Costco membership. Add that in, and I think most people wind up paying more at Costco on a total basis.
ReplyDeleteVery interesting. US icon v. German icon. Let the battle begin.
ReplyDeleteWhen does Aldi expect to open??
ReplyDeleteIt is my understanding that ALDI will open in Feb or March
ReplyDelete